Here is a picture from our stop at the Gonzalez Byass winery in Cadiz, Spain, the home of the famous Tio Pepe brand of sherries and wines.
The winery was founded in 1835 by Manuel Mª González Angel and this was his tasting room. The decades of dust collected on these unopened bottles give a definite neutral tone to the picture:
Now compare that to the opposite of neutral branding for Tio Pepe:
