I went for minimalist on the signage with a heavier concentration on the texture of the bricks along with the shape of the arched windows. If you look in the windows, you can see more signs for actual deals offered by the store, but that is secondary to the composition.
Here is the original picture taken with my iPhone in color:
Here is my first attempt at conversion to Black and White that relies more on the painting of walkways and parking areas for directing the eye:
I like both of the B&W shots but chose the close up for my featured image.